Privacy Policy

The Hollow Tree is based in Ebbw Vale, Wales. For privacy questions, contact us at hello@thehollowtree.co.uk.

The Hollow Tree is the controller for personal information collected through this website, except where Shopify or another provider acts as an independent controller for its own service.

• Contact details you provide, such as your name, email address, and message.
• Newsletter signup details and email preferences.
• Order and checkout information handled through Shopify, such as delivery details, billing details, payment status, order history, and fraud prevention signals.
• Technical information needed to run the site, including consent choices, device/browser information, security logs, and cart/session behaviour.
• Analytics information, such as page views and site usage, only if you agree to analytics cookies.

• To respond to messages and customer service requests.
• To provide shop functionality, process orders, arrange delivery, handle refunds, and manage customer accounts.
• To send marketing emails where you have signed up or otherwise given permission.
• To keep the website secure, prevent abuse, and maintain records we need for tax, accounting, and legal purposes.
• To understand and improve the website when analytics consent has been given.

• Contract, when we need information to process purchases or provide requested services.
• Consent, for optional analytics cookies and email marketing where consent is required.
• Legitimate interests, for customer support, basic site security, service improvement, and business administration.
• Legal obligation, for tax, accounting, consumer law, and compliance records.

We share information only where needed to run the website, deliver services, or meet legal obligations. This may include Shopify, payment providers, delivery partners, email and hosting providers, Google Analytics when you consent, professional advisers, and public authorities where required by law.

Shopify controls much of the checkout and order infrastructure. You can review Shopify's customer privacy information from the Shopify checkout and privacy resources.

Some providers may process personal information outside the UK. Where this happens, we expect appropriate safeguards to be used, such as UK adequacy regulations, standard contractual clauses, or equivalent transfer protections.

We keep personal information only for as long as needed for the purpose it was collected. Contact messages are kept while we handle the enquiry. Order, tax, and accounting records are usually kept for up to six years. Marketing preferences are kept until you unsubscribe or ask us to delete them, unless we need a suppression record to respect that choice.

UK data protection law gives you rights to access, correct, delete, restrict, object to, and receive a copy of your personal information in certain circumstances. You can also withdraw consent where we rely on consent.

To exercise your rights, email hello@thehollowtree.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.

We explain cookies and analytics choices in our Cookie Policy.